With over 350 million active users, Snapchat is worthy of your business’s attention. However, between juggling Facebook, Twitter, and every other social media platform that you’re already using, does it have a place in your social media marketing strategy?
Are you trying to connect with Millennials? Ever since Facebook went mainstream, the younger generation has gone elsewhere and is hanging out on social networking sites like Snapchat. In fact, 71 percent of Snapchat users are under 34 years of age, and more than half of all users are between the ages of 18 and 24.
Taking your audience behind the scenes of your business by sharing images and videos increase transparency. Furthermore, because messages expire, you can use the social media platform to pull back the curtain on your business and close it again.
Different than other social media platforms, Snapchat lets you send content to specific users, assuming they are already following you. This practice allows you to build deeper relationships with your Snapchat followers and earn a higher conversion rate.
It’s no surprise that influencers in your industry are using Snapchat to connect with followers. Snapchat makes it easy to find influencers so that you can increase brand awareness among the demographic that you’re targeting.
There’s no doubt about it: Snapchat offers the “cool” factor. Facebook was so desperate to gain back the younger demographic that the social media giant offered $3 billion to purchase Snapchat. The offer was turned down, further upping Snapchat’s desirability. If you want to appeal to a younger demographic, having a presence on Snapchat will show your audience that you’re cutting edge and in-the-know.
The good news is that your competition has been slow in establishing a presence on this social media platform now will give you an edge. Our recommendation is to get comfortable using the platform on a personal level first. Once you understand how to use it and the ways that people interact with content on the social networking site, you can develop the perfect marketing strategy for your business.