If you want to increase website conversions, you need to focus on creating premium content that your visitors perceive to be valuable enough to be willing to exchange their contact information for. An eBook is a perfect example of premium content that you should be placing behind landing page forms.
In the simplest of terms, an “eBook” refers to an electronic version of a printed book that is read using a tablet or computer. If you maintain a business blog, you can think of an eBook as a much longer and more in-depth blog post. While there is not an ideal length for eBooks, the typical business eBook ranges from 3,000 to 5,000 words in length.
Aside from helping you to capture lead information and earn more conversions, there are several other reasons why creating an eBook for your business is worthwhile. Here are 5 convincing reasons why publishing eBooks need to be part of your content marketing strategy:
Since an eBook goes into much greater detail about a particular topic or subject than a typical blog post, writing an eBook provides you with an opportunity to demonstrate your area of expertise. Offering an in-depth how-to guide or sharing a case study that involves a relatable business can add a lot of value to your target audience and help you to position yourself as an authority in your industry.
Creating eBooks and giving them away for free (in exchange for an email address, of course) will help you to grow your online audience and attract more traffic to your website. Once you’ve written a few eBooks and have become known as a thought leader in your industry, you’ll become a go-to resource when a relevant need comes up.
While eBooks go into great detail about a particular subject, they’re also very search-friendly. So, if a reader is only interested in a certain section of your eBook, he or she can search for phrases instead of having to scan every page of your book. Because eBooks are user-friendly and easy to navigate, your content is more likely to be read.
Research shows that longer and more detailed content that is packed with value drives traffic and conversions. By creating an eBook that is built around the foundation of your marketing campaign, you can showcase your expertise on the subject matter and have a rich resource to extract and repurpose content from.
The more often you write, the better your writing skills will become. Putting together an eBook will require you to fine-tune your content and re-work structure to ensure that quality is a top priority.
The great news is that you don’t need to be a published author to write an eBook for your business. However, considering the length of the average eBook, writing this type of high-level content can be time-consuming. That’s where we come in. Our content creation time at Danesc has the experience and manpower to allow you to put your best foot forward with your content marketing strategy.