Deciding where to spend your marketing dollars is a critical decision that SMB owners face. Email marketing should be a no-brainer as it provides you with a cost-effective solution to reach your audience where they spend time every day: their email inbox.
Your customers want to hear from you. Research shows that 91 percent of American consumers like to receive promotional emails from their favorite brands. If you’re not using email to connect with your audience, you can be sure that your competition is.
Running effective email marketing campaigns will help you cultivate customer connections, build brand awareness, share valuable content, and keep your business front and center. However, without the right email service provider, staying on top of email marketing management is challenging.
At Danesc, our preferred email service provider is Constant Contact. This tool allows us to craft aesthetically-pleasing emails to allow your business to put its best foot forward and get results from email marketing.
Constant Contact is easy to use and allows you to customize the email template of your choice to reflect your branding strategy. Personalization is key in email marketing, and Constant Contact helps you to accomplish this by establishing triggers to automatically send emails for customer milestones, such as birthdays and anniversaries. You can also schedule a series of emails to be sent out to a specified group of customers to keep them engaged and encourage them to take action.
Contact management is a challenge for many SMB owners, and an outdated contact list is often responsible for undesirable results. Constant Contact makes it easy for users to upload their contact list, segment it, and keep it clean.
To make your email messages go further, Constant Contact can help you to run events, conduct surveys, offer coupons, and more. Your email marketing goal should be to get your content in front of the right people, and Constant Contact will help you to achieve this.
While Constant Contact is our preferred email service provider for the reasons outlined above, we also work with other popular email marketing tools such as MailChimp and Infusionsoft to help you grow your business through this critical aspect of marketing.
If you’re ready to start getting results from email marketing, contact us at Danesc to learn how we can help you to professionally manage your email marketing programs, campaigns, newsletters, and customer communications.