When starting a new business, one of the first steps you need to take is to launch your brand online. However, before you get carried away with social media, you need to create a website for your business. In today’s digital world, you’re not a credible business without a website.
The thought of developing and designing a website is overwhelming to many business owners, and it can be difficult to know where to get started. To help point you in the right direction, we recommend that you start by asking yourself the following questions about what you want to accomplish with your website:
If your target audience is other businesses, the design for your website will need to be different than a B2C website design. The more specific you are with identifying who your target audience is, the better. Creating accurate buyer personas is key to a high-performing design.
Your website should serve several purposes, such as marketing your business, collecting lead information, educating your audience, and selling a product or service. Know the clear purpose of your website before you begin designing it.
While paid advertising is earning a lot of attention, organic search is still the biggest driver of traffic to websites. You need to incorporate your SEO strategy into the development and design of your business’s website.
Offering your visitors compelling content through a business blog and including engaging visual content on your website will help you to hold your audience’s attention and keep them coming back for more.
If your goal is to earn more leads, include forms to capture visitor contact information. If you want to spread awareness of your business online, incorporate social sharing buttons. Use clear CTAs to encourage your visitors to take action.