Website security should matter to your business now more than ever. Cyber attacks are on the rise with the occurrence doubling during the first half of 2017.
If you think criminals don’t want to target your small business with a cyber attack, you’re wrong. Research shows that 43 percent of all cyber attacks target small businesses. Alarmingly, only one in four small business owners feels prepared for a cyber attack.
The first step you need to take to protect your business from online criminals is to secure your website. If you haven’t already made the transition to an HTTPS website, you’re putting your business and customers at risk.
If you want to strengthen website security, an HTTPS website is a must. HTTPS stands for Hyper Text Transfer Protocol Secure and encrypts the communications that occur between the browser and the website.
Aside from the URL beginning with an HTTPS, you can tell if a website is secure from the padlock icon in the URL search bar.
Financial institutions and e-commerce websites were some of the first adopters of HTTPS websites due to the confidential nature of their online transactions. Today it has become common practice for businesses of all types and industries to have an HTTPS website.
As of 2017, approximately half of all businesses have an HTTPS website. With website security being a priority for most business owners, we can expect this percentage to increase in 2018.
The majority of consumers now prefer to make purchases online instead of visit a brick-and-mortar store location. Having an HTTPS website gives your customers the peace of mind that they can perform secure transactions on your website. In fact, if you don’t already have an HTTPS website, you could be losing credibility with your target audience.
From your business’s point of view, an HTTPS website minimizes the threat of a security breach. Data reveals that 60 percent of small businesses close after experiencing a security breach. Considering this, transitioning to an HTTPS could save your business.