We use this blog as a resource to make you aware of the latest digital marketing trends. While Pokémon Go may be one of those trends that doesn’t stick around, the growing prominence of voice search is something that your business needs to be aware of.
It’s hard not to already be familiar with voice search assistants such as Amazon’s Alexa, Apple’s Siri, and Microsoft’s Cortana. Currently, 20 percent of all online searches are being performed via voice search. However, by 2020, it’s estimated that half of all online searches will be made using voice assistants.
Instead of having to type questions into a search query, consumers can use their voice assistant of choice to ask a question and receive a response within seconds. Whether they’re washing dishes or driving in the car, consumers can quickly get the information they seek without interrupting their other activities.
Today’s consumers can benefit from smart home technology without having to pay an arm and a leg. For example, the Amazon Echo Dot can be purchased for $39.99.
Also, smartphones include built-in voice assistants. With 77 percent of American consumers owning a smartphone in 2018, most people are already familiar with voice technology and use it on a regular basis. As smartphones continue to become more affordable, we can expect the number of smartphone users to increase in the coming years.
Thanks to enhancements to the way that voice assistants serve results, voice search technology is becoming faster and more accurate. Some would argue that the results retrieved by voice assistants align more with the user intent than if the user manually typed the question into a search query. As this technology continues to evolve, voice assistants will become even better at hearing, understanding, and predicting consumer requests.
All in all, voice search is most certainly not a fad and something that your business needs to embrace to climb to the top of search results.