If you want to have a successful online presence, maintaining a business blog is a no-brainer. In fact, almost half of today’s marketers consider blogging to be the most important aspect of their content marketing strategy.
We recently talked about how we’ll see a rise in the use of video content in 2017, which will directly impact the blogging world. Marketers are already incorporating video content into blog posts to engage readers. However, blogs or vlogs that contain video content instead of text are a small, but growing segment of the blogosphere. This presents your business with a tremendous opportunity to spark engagement and connect with your audience.
The concept of vlogging has been around for several years. In fact, we recently talked about the huge success that marketing guru Gary Vaynerchuk had with vlogging when he started his YouTube vlog Wine Library back in 2006.
Storytelling is an incredibly powerful way to captivate your audience, and video will allow you to make your story come alive. Using video to tell a story is an effective way to communicate a message for those that are not strong writers.
You’ve probably heard that a blog will give your business a voice on the internet. However, starting a vlog will literally give your business a voice online and shed light on your unique personality as well.
A mistake that many marketers make is not offering a variety of content. Not everyone likes to read blog posts. A good chunk of your audience will prefer visual content, such as images, videos, and infographics. Creating a vlog will allow you to diversify your content marketing strategy and better connect with your audience that prefers visual content.
Planning content for the coming month can be challenging considering the amount of fresh content that you need to be publishing. However, if you stick to a schedule to publish a vlog post at a specified time each week, that will hold you accountable to growing your business.
If you want to stand apart from your competition in 2017 and position yourself as a thought leader in your industry, give vlogging a try. With advancements in technology, starting a vlog has never been easier or more affordable.