New social media networks seem to be popping up every day, which make it tempting for entrepreneurs to want to have a presence on every platform. But are you spreading yourself thin by joining too many social media channels?
Social media has the power to persuade your audience to convert. According to a recent study, 88 percent of consumers trust online reviews just as much as a personal recommendation from a friend. Of all the social media channels, consumers place the most trust in what their “friends” are saying on Facebook.
Having an active presence on just one social media platform is not enough. Each social media platform offers a unique way to communicate with consumers, and understanding how users prefer to interact on the various social media channels will help you to get the right content in front of the right audience.
To be effective with social media marketing, you need to dedicate the time to create and share meaningful content that engages your social media followers. You also need to vary the way that you relay your message on your various social media channels. Considering the time commitment that social media requires, how many social media accounts are you capable of handling?
According to Pew Research, 91 percent of businesses are using at least two social media channels. Social media experts recommend that you have an active presence on the big four platforms: Facebook, Twitter, LinkedIn, and Instagram. To choose the optimal number of social media channels for your business, you need to know where your audience spends their time online and have ample time to dedicate to your social media presence.
Ask yourself the following questions to help you choose the right social media platforms for your business:
What are the demographics of your target audience?
How does your target audience like to interact online?
Where is your target audience most active on social media?
Where is your audience searching to find relevant social media content?
Are there any niche social media channels for your industry?
Determining the optimal number of social media channels that you should be using will vary depending on your business and bandwidth for maintaining an active social media presence.