Surprisingly, one of the most overlooked aspects of SEO is creating a website user experience that satisfies visitors. While you can read about a variety of SEO tactics to increase your ranking, nothing will benefit your search strategy more than having a user-friendly website.
When someone lands on your website from a SERP, you don’t want them to click back to peruse through the other search results. If Google sees that the visitors that arrive on your website immediately click elsewhere, the search engine will determine that your page is not as relevant to the keyword or phrase typed into the search query. As a result, your search ranking will suffer.
Focusing on your website user experience will help you to keep visitors on your website and encourage them to browse through your pages.
Here are several tips to help you create a user-friendly website experience that will satisfy your visitors:
Visitors will only dedicate a few seconds to a webpage to determine if it’s worth visiting. Making your content easy to scan will help readers to find the information that they’re looking for. As a best practice, include the answers and key takeaways from the content in the headers.
Grab your visitor’s attention and improve the comprehension of your message by using lightboxes and bolded words to emphasize important points.
Most of your website visitors don’t have the time to read 3,000 words worth of text on your webpage. For longer pieces of content, offer a summary at the beginning of the article to give visitors a quick answer.
More than half of all search queries are now performed using a mobile device. If your website is not mobile-friendly, visitors accessing your website using a mobile device are going to click elsewhere. A responsive website design provides for an optimal viewing experience regardless of the type of device used to access the website. Because responsive design creates a user-friendly website experience, search engines like Google give preference to responsive websites in search results.
When it comes down to it, if you want to improve your search ranking, you need to focus on satisfying users by creating a user-friendly website experience.
Our team at Danesc can provide you with a complete website program to ensure that your business is represented in the best way possible. Our custom websites are mobile-friendly to provide for the optimal user experience on mobile devices and PCs alike.