In case you haven’t heard, Pokémon Go is all the rage. If you see a group of people huddled around their phones, there’s an excellent chance that they’re playing this location-based augmented reality game and are in an intense hunt for Pokémon.
Within just one month of the game’s rollout in July, the free-to-play Pokémon Go app was downloaded on more than 75 million mobile devices. In fact, the number of Pokémon Go daily users is close to topping Twitter. The amount of time spent playing this augmented reality game each day could soon be higher than the average time spent on Facebook. With these stats, businesses are presented with a tremendous opportunity to capitalize on all of this buzz.
If you want to take advantage of this trend, here’s how you can use Pokémon Go to generate more business:
If you have a brick-and-mortar business location in an area that gets a lot of pedestrian traffic, creating a PokéStop for your business is a smart move. A PokéStop is a place where Pokémon Go players congregate to get Pokéballs, eggs, and more game-related treats.
You can submit a request form to create a PokéStop at your place of business. When players come across your PokéStop, they’ll see a brief overview of your business in the details that you provided. Creating a PokéStop is a great way to get exposure for your business and to get more foot traffic in your door.
Creating a PokéStop at your place of business, is an effective way to attract players is to host a Lure Party. You can purchase a lure package through Pokémon Go that will attract wild Pokémon to your location and cause players to follow. Offering a few special deals in conjunction with a Lure Party gives you the potential to generate some extra cash for your business.
Hosting a family-friendly Pokémon hunt that starts and ends at the doorstep of your business can be a smart tactic to create awareness for your business. This tactic will generate some extra income. If you really want to create brand awareness, consider making t-shirts for participants to wear as they stroll around your neighborhood looking for Pokémon. Use the event as an opportunity to offer special deals on your products and services for participants.