Google accounts for nearly 80 percent of the search market share. To manage your online presence and help users find your business online, you need to create a free Google My Business account. Google Posts is one of the newest features available to Google My Business accounts and makes it easy to create, share, and promote content in real-time.
If you’ve recently used Google to perform a search, it’s hard not to notice a difference in the appearance of SERPs. In addition to the usual search results, relevant social media posts are also appearing at the top of results. Where are these social media posts coming from? Google Posts.
Google Posts is a new and powerful feature that is free for Google My Business customers to use to promote upcoming events and important company happenings. Different than social media platforms such as Facebook, people don’t have to “like” or follow a brand to be able to see content updates in Google search results.
Do you have an upcoming event or will you soon be launching a new product? Creating a Google Post is a great tool to spread the word about exciting business news. You can create a new Google Post each day if you would like. Keep in mind that Google Posts expire after 7 days, and each new promotional post that you create bumps prior posts down in the timeline.
Google Posts should contain three key elements:
1. Captivating Image
At this time, video and animated GIFs are not supported in Google Posts. Choose a captivating image that will still look great when Google crops it to a square.
Google posts are between 100 and 300 words in length. Keep in mind that only the first 100 words are displayed in the Knowledge Panel, so lead with your best content.
Always include a call-to-action in your Google Post to encourage your audience to take action. Currently, there are only a limited number of CTA buttons to choose from, but more will be added in the near future.
Taking advantage of Google Posts will allow you to increase your online visibility, drive more traffic to your website, and earn more conversions.