When talking with prospective clients about how we can help them grow their businesses online, we always discuss strategies to help them with lead generation. We take a comprehensive approach when it comes to lead generation and use a variety of outlets to bring our clients quality leads that are likely to convert.
Attracting the right people to your business that will benefit most from what your company has to offer is no easy task. We use the following mix of online marketing tools to turn our clients into lead generation machines:
Sure, clicks and impressions are great, but they don’t always turn into phone calls, store visits, and new business. With strategic paid advertising campaigns, we can promote your business to the right people at the right time. The vast targeting features paid digital advertising offers that allow your business to reach your competitors’ customers, nearby customers, customers that have recently visited your website, and more.
We run our highly-targeted digital marketing campaigns on popular social media platforms like Facebook and Twitter. Our clients also benefit from strategic placement of paid advertisements on Google. In short, we get your business in front of the prospective customers that are most likely to benefit from your products and services and convert.
Customers are no longer pulling out the phone book to find a local business. Instead, they are turning to online directories such as Google, Yahoo, and Bing to find local businesses.
To increase your online visibility, you need to have a presence in as many online directories as possible. With hundreds of online directories, submitting your business to each directory is a time-consuming process, time that would be better spent running your business. A listing distribution service will include your business in hundreds of online directories simply by making one submission, allowing your business to be everywhere that your prospective customers are.
Your reputation is your company’s most valuable asset. Consumer reviews have become the new word-of-mouth. Do you know what people are saying about your business online?
Reputation management will inform you what people are saying about your business on review sites, blogs, and social media platforms. By staying in the loop, you can proactively address issues and resolve them. After all, 90 percent of consumers say that what is being said online about a company directly impacts their buying decision.
Digital advertising, online listings, and reputation management are just a few ways that we can help you turn your business into a lead generation machine.