Do you have a business reputation that people trust? Considering the growing number of security breaches making headlines, some consumers are skeptical about doing business with brands online.
If you operate a small business, your reputation matters more now than ever before. According to a recent survey, only 19.8 percent of consumers consider a microbusiness with less than 10 employees to have a trustworthy business reputation. If you find that statistic alarming, rest assure that you can still operate a trustworthy small business.
What makes consumers distrust your small business? Read through the following list to see which factors make the public lose trust in your business:
As of June 2017, nearly half of today’s businesses don’t have a website. This statistic is shocking considering that the majority of consumers turn to the internet to research products and services before making a purchase decision. Nearly 60 percent of consumers lose trust in a business that doesn’t have a website.
Including your business in as many online directories as possible is a no-brainer. However, neglecting to include critical contact information such as a phone number in business listings will cause your business to lose credibility with consumers.
If you only accept cash and checks to avoid paying credit card fees, beware. More than 30 percent of consumers won’t trust your business.
Today’s consumers (Millennials in particular) like to do business with charitable companies. Nearly 10 percent of consumers don’t trust businesses that don’t give back to the community.
If you think your target audience is not on social media, think again. According to Pew Research, 69 percent of online adults use some type of social media with Facebook being the most widely-used platform. Your business reputation will suffer if you’re not using social media to engage your audience.
In summary, making yourself aware of the factors that negatively impact your small business reputation will help you to avoid making mistakes that cause consumers to lose trust in your business.