Iconic investor and philanthropist Warren Buffett is a guy who knows a thing or two about brand management. According to Buffett, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Don’t let a random comment or careless oversight destroy your carefully crafted brand. Use these brand management tips to protect your reputation and build a positive, engaging online presence.
Claim Business Listings and Verify Social Media Pages
Unfortunately, it’s easy for hackers and unethical individuals to use fake pages or other tools to undermine companies. Claiming your listings and verifying your pages allows you to set your brand apart from false sites, giving you control what goes out under your company’s name.
Maintain a Blog
Thoughtful, timely blog posts can establish you as an expert who provides valuable information to followers. Take advantage of guest blogging opportunities to expand your online reach.
Develop and Nurture a Sense of Community
The most highly-regarded companies are seen as approachable and responsive to followers. One-sided conversations are more apt to be tuned out. Encourage a sense of openness by asking questions and responding to comments.
Don’t Delete Negative Comments – Defuse Them
Whether or not they’re deserved, dealing with negative comments is an inevitable part of online brand management. Deleting them makes it look like you have something to hide. Addressing negative comments directly demonstrates transparency and a genuine concern for customer welfare.
Avoid Hostile Confrontations
In the anonymous world of social media, it’s all too easy to get sucked into a confrontation. One such exchange has become a part of Facebook lore. A professional demeanor is far more impressive to followers than being right.
Use Your Company Name to Optimize Your Website
When you optimize your business name on your website, Google interprets it as authority on your company, boosting it toward the top of search results. Include the name in strategic places such as HMTL title tags and URLs. Using a third-person voice (“XYZ is the leader in …”) also helps to reinforce your company’s authenticity with search engines.
Post Content Regularly
Do you get a positive impression from a company whose last blog post or Facebook status was a year ago? An outdated online presence reflects poorly on your company’s performance. Post regular updates that include useful information to keep your online presence fresh.
Remember that Social Media is Omnipresent
Thanks to social media and camera phones, your personal life is no longer your own business. That blowup you had at your son’s basketball game will live forever online, where the connection will cast a negative light on your company’s reputation.
Monitor Mentions of Your Company’s Name
“Out of sight, out of mind” doesn’t apply to the Internet. You may not see a piece of information, but it’s visible to potentially millions of people who will use it to pass judgment on your company. Search for your company’s name at least once a month, and more often for larger businesses.
Get Expert Help
Brand management of your reputation is not an afterthought. Proper handling involves significant amounts of time. If you are unable to make the investment, or are wary of learning on the fly, engage the help of brand management professionals who can optimize your online presence.
Your company’s online presence is no longer optional. Savvy business owners leverage social media to enhance their brand and develop good will. Contact Rep 24/7 today for help in developing an effective reputation brand management program.