Tag Archives for " social media advertising "

Facebook ad algorithm

Facebook Ad Algorithm: What Marketers Need to Know

Like most prudent business owners, you want to lower what you’re paying for Facebook ad campaigns, yet maximize your ROI. To be able to get the most bang for your buck, you need to understand how the Facebook ad algorithm works. The challenge with the Facebook ad algorithm is that it’s a big black hole […]

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social media advertising ROI

How to Measure Social Media Advertising ROI on Facebook

According to the latest stats, Facebook has 1.28 billion active users each day, and 68 percent of online American consumers are on this social media platform. As a marketer, Facebook provides you with a powerful way to connect and engage with your audience. Facebook Ads Manager allows marketers to reach highly targeted audiences and boost […]

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3 Simple Facebook Advertising Tips to Optimize for Conversions

Facebook is by far the most widely-used social media platform with 68 percent of online American consumers on Facebook. As of 2017, Facebook has 2 billion monthly active users. With these statistics, Facebook advertising presents marketers with a tremendous opportunity to reach their audience and raise brand awareness. New Facebook advertising features make it even […]

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social media advertising

Proven Social Media Advertising ROI

To reach your audience, you need to be present where your customers are spending their time online. According to the latest statistics from Pew Research, 7 out of 10 American adults are active on social media. But just creating a social media profile for your business won’t cut it anymore. You need to be strategic […]

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Instagram’s Native Advertising

The Consensus (So Far) On Instagram’s Native Advertising A big complaint shared by many is that advertisements have taken over the social media space. In fact, it’s now become necessary to use paid advertising on Facebook to reach your audience. But how is native advertising affecting us? For several years, Instagram offered a breath of […]

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Reputation Management

Is Paid Advertising Now a Necessity to Reach Your Facebook Audience?

Are your Facebook posts not earning the same levels of engagement that they used to? If so, you’re not alone.Facebook continues to regularly make updates to the algorithm that it uses to rank content in your newsfeed, which tends to give preference to posts from personal Facebook pages over business Facebook pages. In fact, it’s […]

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