Tag Archives for " paid advertising "

geo-targeted ad campaign

Should You Run a Geo-Targeted Ad Campaign

One of the hottest trends in digital advertising is running a geo-targeted ad campaign. Geo-targeting refers to serving advertisements to a specific set of users based on their physical location. So, for example, if you operate an ice cream shop, it could be advantageous for you to use geo-targeting to reach your nearby audience and […]

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Google AdWords

Use Google AdWords to Increase Conversions in 2018

While you can’t deny the effectiveness of high-quality organic content, your search strategy in 2018 will also need to include paid content to reach your audience. Google is regularly updating its search algorithm and the way that it ranks content. If you want to increase your visibility in search results, running a Google AdWords campaign […]

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social media advertising

Proven Social Media Advertising ROI

To reach your audience, you need to be present where your customers are spending their time online. According to the latest statistics from Pew Research, 7 out of 10 American adults are active on social media. But just creating a social media profile for your business won’t cut it anymore. You need to be strategic […]

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Social Media Platform

Best Social Media Platform for Paid Advertising?

We can’t stress enough the importance of developing a strong organic social media marketing strategy. However, as we see more social media platforms roll out paid advertising solutions, it’s becoming necessary to use paid advertising as well to get your content in front of your audience. With so many social media platforms to choose from, […]

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video content

Top 5 Facebook Ad Types

  Do you ever wonder what people are staring at on their mobile devices? Considering that 68 percent of online adults use Facebook, there’s a good chance they’re scrolling through their Facebook newsfeeds. Research indicates that mobile users spend 20 percent of their total time online browsing through Facebook and Instagram. This statistic proves that […]

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