Tag Archives for " Online Marketing "

digital spend

Marketers Anticipate Big Increase to Digital Spend

It’s never too early to begin planning your digital marketing strategy for the coming year. If you’re wondering how to allocate your marketing budget in 2019, you should know that 82 percent of marketers are planning to increase their digital spend over the next 12 months. In fact, according to Nielson’s recent CMO Report 2018, […]

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value proposition

How to Nail Your Value Proposition

To be able to market your business well, you need to have a clear understanding of the value that you bring to your audience and a firm belief in your products and services. Creating a value proposition sums up what your business does, who it serves, and what makes your business unique. Taking the time […]

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digital marketing partner

How to Choose a Digital Marketing Partner in 2018

To bring your business up to speed with the 21st century, it’s necessary that you have an active online presence. Thanks to the internet, today’s consumers have a powerful resource to research products and services before making purchase decisions. With your online presence playing such a critical role in the success of your business, isn’t […]

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Google AdWords

Use Google AdWords to Increase Conversions in 2018

While you can’t deny the effectiveness of high-quality organic content, your search strategy in 2018 will also need to include paid content to reach your audience. Google is regularly updating its search algorithm and the way that it ranks content. If you want to increase your visibility in search results, running a Google AdWords campaign […]

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socia media management

Social Media Management Tips for Taking Vacation

Are you planning to take some time off over the next few days? Many SMB owners have some anxiety when it comes to taking a vacation, especially concerning social media management. If you can relate, we have several social media management tips that will give you the peace of mind that your online presence is […]

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new year's resolutions

New Year’s Resolutions for Your Small Business

When thinking of new year’s resolutions, personal goals typically come to mind, such as losing weight or saving money. While it’s smart to set personal resolutions, it’s also important to consider what you want your business to accomplish in the new year. If you’re looking for some inspiration, here are several impactful new year’s resolutions […]

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Digital Marketing Strategy Tweaks for 2018

While it’s hard to believe, 2017 is quickly coming to a close. While many people choose to take the last week of the year off, those that head to the office benefit from having distraction-free time to catch up on work and plan for the new year. This quiet time in the office provides you […]

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holiday shopping

How Millennials Are Impacting Holiday Shopping

With the arrival of Black Friday, we’re entering into the thick of the holiday shopping season. However, one thing to note about retail is that it moves at the speed of culture. With much of the Millennial generation reaching their prime working and spending years, this demographic is changing the way businesses are targeting consumers […]

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Email Marketing Tactics

Issues Hindering Your Email Newsletter Performance

Are you using email to deliver value-added content to your audience and drive conversions? If you think email marketing is on the path to extinction, you couldn’t be more wrong. Considering that most online consumers have an email address and check it daily, sending an email newsletter is a powerful way to reach your audience. […]

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Online Reputation

Do You Have Control of Your Online Reputation?

Do you know what people are saying about your brand on social media? Have you taken the time to Google your business recently? Are you proactively responding to online reviews? Managing your company’s online reputation is no easy task. However, when you’re living in a world where people judge your business on how it appears […]

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