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exact match keywords

New Google Algorithm Update Impacts Exact Keyword Match Types

Google made headlines a few weeks ago with its Broad Core algorithm update, which was a tweak to the overall algorithm in an effort to deliver more relevant search results to users. This week Google announced yet another change to its search algorithm which should change the way that marketers approach keyword match types. What […]

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Broad core algorithm update

Google’s Broad Core Algorithm Update: Have You Been Impacted?

Google is constantly updating its search algorithm to improve the user experience, and some of these enhancements are so small that they go unnoticed. However, from time to time, Google will make a change to its algorithm that has the potential to make a big swing in search rankings, such as its most recent Broad […]

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