Tag Archives for " Google AdWords "

exact match keywords

New Google Algorithm Update Impacts Exact Keyword Match Types

Google made headlines a few weeks ago with its Broad Core algorithm update, which was a tweak to the overall algorithm in an effort to deliver more relevant search results to users. This week Google announced yet another change to its search algorithm which should change the way that marketers approach keyword match types. What […]

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Google AdWords

Use Google AdWords to Increase Conversions in 2018

While you can’t deny the effectiveness of high-quality organic content, your search strategy in 2018 will also need to include paid content to reach your audience. Google is regularly updating its search algorithm and the way that it ranks content. If you want to increase your visibility in search results, running a Google AdWords campaign […]

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