Tag Archives for " facebook advertising "

Facebook Dynamic Ads

Leverage Facebook Dynamic Ads to Promote Your Business Blog

If you’re like most marketers, you’re spending more than two hours crafting a blog post. That’s why it’s incredibly frustrating when you aren’t earning any traction with your blog posts. While there are several tactics that you can employ to grow your blog audience, we suggest you use Facebook Dynamic Ads to promote your blog […]

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Facebook ad algorithm

Facebook Ad Algorithm: What Marketers Need to Know

Like most prudent business owners, you want to lower what you’re paying for Facebook ad campaigns, yet maximize your ROI. To be able to get the most bang for your buck, you need to understand how the Facebook ad algorithm works. The challenge with the Facebook ad algorithm is that it’s a big black hole […]

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Facebook Marketers

Are Privacy Concerns Impacting Facebook Marketers?

Facebook has received a lot of heat in the news lately, particularly through the Cambridge Analytica scandal and concerns about user privacy. To mitigate these concerns, Facebook recently announced that it would be eliminating access to third-party targeting data, which left some Facebook marketers wondering about the future of using the social media platform to […]

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Facebook newsfeed

New Updates to the Facebook Newsfeed

Facebook recently announced a significant change that will impact the content that users see in their newsfeeds. Going forward, you can expect to see more content from friends in family in your Facebook newsfeed and less marketing messages and news articles. For some, this update to the Facebook news-feed will be music to their ears. However, […]

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social media advertising ROI

How to Measure Social Media Advertising ROI on Facebook

According to the latest stats, Facebook has 1.28 billion active users each day, and 68 percent of online American consumers are on this social media platform. As a marketer, Facebook provides you with a powerful way to connect and engage with your audience. Facebook Ads Manager allows marketers to reach highly targeted audiences and boost […]

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3 Simple Facebook Advertising Tips to Optimize for Conversions

Facebook is by far the most widely-used social media platform with 68 percent of online American consumers on Facebook. As of 2017, Facebook has 2 billion monthly active users. With these statistics, Facebook advertising presents marketers with a tremendous opportunity to reach their audience and raise brand awareness. New Facebook advertising features make it even […]

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Reputation Management

Is Paid Advertising Now a Necessity to Reach Your Facebook Audience?

Are your Facebook posts not earning the same levels of engagement that they used to? If so, you’re not alone.Facebook continues to regularly make updates to the algorithm that it uses to rank content in your newsfeed, which tends to give preference to posts from personal Facebook pages over business Facebook pages. In fact, it’s […]

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