Tag Archives for " digital marketing "

Digital Transformation

Digital Transformation Trends for 2019 to Take Note Of

Making the digital transformation needs to be a priority for your business, especially considering that most organizations anticipate that nearly half of their revenue will come from digital by 2020. However, fully embracing the various digital outlets to promote your business and enhance the way that you operate takes time. By defining a clear digital […]

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geo-targeted ad campaign

Should You Run a Geo-Targeted Ad Campaign

One of the hottest trends in digital advertising is running a geo-targeted ad campaign. Geo-targeting refers to serving advertisements to a specific set of users based on their physical location. So, for example, if you operate an ice cream shop, it could be advantageous for you to use geo-targeting to reach your nearby audience and […]

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digital spend

Marketers Anticipate Big Increase to Digital Spend

It’s never too early to begin planning your digital marketing strategy for the coming year. If you’re wondering how to allocate your marketing budget in 2019, you should know that 82 percent of marketers are planning to increase their digital spend over the next 12 months. In fact, according to Nielson’s recent CMO Report 2018, […]

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digital transformation

Digital Transformation: How to Bring Your Business Into the 21st Century

The term “digital transformation” gets thrown around a lot these days, but what exactly does it mean? What is a Digital Transformation? From your company’s perspective, a digital transformation refers to the integration of digital technology in all areas of business operation, from implementing an electronic filing system to offering an e-commerce website. By making […]

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remarketing in 2018

Use Remarketing in 2018 to Increase Conversions

Most SMB owners are focused on driving traffic to their websites. However, on average, 96 percent of first-time visitors to a website don’t convert. So, focusing on earning traffic is not enough. You need to come up with a strategy to increase conversions, and embracing remarketing in 2018 will help you to accomplish this. Why […]

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Reaching Millennials through content marketing

Reaching Millennials Through Content Marketing

Millennials (born between 1980 and 2000) have officially surpassed Baby Boomers as the largest living generation. While this younger generation is notorious for being entitled and self-involved, marketers can’t ignore that Millennials will have the most buying power of any generation in 2018. Therefore, reaching Millennials through content marketing needs to be a priority for […]

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visual content

Create Quality Visual Content With These Mobile Apps

As humans, we’ve been programmed to respond, engage, and react to visual content. Imagery helps us to comprehend and retain complex ideas. From a marketer’s perspective, visual content is 40 percent more likely to be shared on social media. Also, articles that contain images earn 94 percent more views. Marketers are trying to overcome consumers’ […]

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digital marketing partner

How to Choose a Digital Marketing Partner in 2018

To bring your business up to speed with the 21st century, it’s necessary that you have an active online presence. Thanks to the internet, today’s consumers have a powerful resource to research products and services before making purchase decisions. With your online presence playing such a critical role in the success of your business, isn’t […]

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Google AdWords

Use Google AdWords to Increase Conversions in 2018

While you can’t deny the effectiveness of high-quality organic content, your search strategy in 2018 will also need to include paid content to reach your audience. Google is regularly updating its search algorithm and the way that it ranks content. If you want to increase your visibility in search results, running a Google AdWords campaign […]

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new year's resolutions

New Year’s Resolutions for Your Small Business

When thinking of new year’s resolutions, personal goals typically come to mind, such as losing weight or saving money. While it’s smart to set personal resolutions, it’s also important to consider what you want your business to accomplish in the new year. If you’re looking for some inspiration, here are several impactful new year’s resolutions […]

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