It’s easy to become frustrated when you spend a lot of time creating blog content but generate little to no results from your efforts. What separates your business blog from the other blogs on the internet that consistently have posts that go viral? What are the most successful bloggers doing differently to create compelling content?
One of the key reasons why you have a blog in the first place is to serve your audience with educational, value-added content. Your content needs to have some meat to it in order to thoroughly address questions and issues that your audience has. The blog posts that perform the best are at least 1,000 words in length with the average blog post length being 1,050 words in 2016. Creating longer blog posts that offer value takes time, with the average time spent writing a blog post in 2016 being 3 hours and 16 minutes.
As a best practice, you should never publish a blog post without including an image. However, the most successful bloggers include more than one image in their blog posts. They understand that imagery helps to reel their audience back into the article and communicate a message. Some bloggers are even incorporating video content into their blogs, with 15 percent of blog posts published in 2016 including video content.
If you think you’re done with your blog post once you hit “publish,” you’re wrong. The majority of businesses are not sharing the blog content on social media, but the most successful bloggers also use other outlets such as email and influencer marketing to raise awareness for their content. Paid promotions are the fastest growing content promotion strategy with 300 percent growth between 2015 and 2016.
Bloggers the report the best results publish more than one post per day. On average, the top blogs on the internet publish between two and six posts a week. In general, the more often you publish content on your blog, the better your results will be.
The most successful bloggers always review analytics to see how their posts are performing. Being consistent with checking analytics will help you to optimize your content marketing strategy.
In 2017, blogging is the second-highest priority cited by marketers. Are you ready to start getting results from your business blogging efforts?