As an entrepreneur that is using the internet to target your audience, you must ask yourself how you’re going to contribute value to your customers through your online marketing strategy. This emerging generation of buyers is looking for information from you to help them make purchase decisions; however, they’re not always picking up the phone to call you. Instead, what really seems to resonate with this audience is social selling.
The concept of social selling refers to leveraging your social media followers to find the right prospects, build relationships, and achieve your sales goals. If implemented well, a social selling strategy can enable your business to earn loyal brand evangelists and eliminate the need to cold call.
As of 2017, 81 percent of American consumers with internet access are on social media. Therefore, your business needs to be leveraging social media as a way to create brand awareness, establish trust, and deepen relationships.
To truly succeed with social selling, your strategy needs to include these four pillars:
Today’s consumers are selective and only want to buy from brands that they trust. To establish a professional and credible brand on social media, you need to be active in industry-related online forums and groups. This will help to position your business as an authority in its industry and allow you to earn more inquiries from prospects.
Social media gives you the power to connect with prospects more effectively than through traditional sales. Many social media channels such as Facebook give businesses the ability to target a specific audience to ensure that they’re sharing content with the right prospects.
One of the reasons why consumers may choose to follow your brand on social media is because they want to stay up-to-date with the latest industry news. Your business will position itself as a leader in its industry by using social media to share important and valuable news with your followers as it pertains to your industry.
Taking the time to have genuine conversations with customers on social media, share your perspective, and address common pain points that your customers are dealing with will allow your business to build trusted relationships. When you use social media to put the customer first and selling second, your business will benefit.
All in all, by embracing social selling and using this strategy to share your expertise over pushing your product or service, you’ll create a positive impression of your business and will become regarded as a trusted authority in your industry.