As you well know, the social media landscape is constantly evolving. Unless you are a social media expert that completely immerses yourself in this world, it’s difficult to stay up-to-date with the latest social media marketing trends.
Our blog is a great resource to stay informed about the latest social media news. Here are some of the tricks and best practices that we use every day at Danesc to keep our readers in the loop with the latest social media marketing trends:
If you want to know what’s happening in the social media world, it makes sense to turn to social media, right? Create a dedicated stream on Twitter specifically for gathering social media news. Use popular hashtags like #socialmedia, #smchat, and #inboundmarketing to fill your feed with relevant news.
One thing is for sure: social media gurus spend a lot of time on social media, and Twitter more specifically. These leaders will be discussing hot topics and best practices as it pertains to social media. Compile a list of influencers in the industry and create a Twitter list just for these experts. If you need some ideas, see our recent marketer spotlight posts for Marcus Sheridan, Gary Vaynerchuk, and Lewis Howes.
Take your list of industry influencers and set up Google Alerts for each of them so that you’re notified when they publish new content or are featured in the news. Also, set up alerts for relevant keywords. Keep in mind that it’s better to be more specific with the keyword alerts that you set up. For example, instead of being alerted every time “social media” is mentioned, choose a more specific keyword alert such as “2017 social media trends.” The more specific you are, the less likely your email inbox will become clogged with industry news.
An easy way to stay in the loop with what’s happening in the social media world is to listen to relevant podcasts when you’re on-the-go. You can hear from various social media experts about the rundown of the latest industry news, often in a very entertaining way. Be sure to see our list of recommended podcasts for 2017 for some ideas to get started.
If you give these suggestions a try, you’ll see that it doesn’t have to be overwhelming to keep track of the latest and up to date trends.