Search engines are continuing to evolve to provide users with the most accurate results based on user intent. In order to earn the coveted spot on page one of Google’s search results, your business needs to consistently publish high-quality, value-added content. Maintaining an active business blog provides you with a vehicle to share relevant news, educate your audience, and increase brand awareness.
While the idea of starting a business blog may sound daunting, establishing and maintaining a blog for your business is not as overwhelming as you would think. Here’s how to start a business blog in five easy steps:
Have you taken the time to establish detailed buyer personas for your business? When you have a clear understanding of who your audience is and what they’re searching for online, it will be much easier to create relevant content that appeals to them.
Today’s business owners have several different blogging platforms to choose from, and each one offers its own set of advantages. WordPress is by far the most popular blogging platform, and we prefer WordPress at Danesc because it’s user-friendly, customizable, and search engine-friendly.
You should think of your business blog as your brand’s personality. The nature of your business should help determine your tone, word choice, and syntax of your blog. If you’re going to have more than one contributor on your business blog, create written guidelines to help your voice remain consistent regardless of who is publishing content.
Once you have an understanding of your audience and define your voice, it’s time to brainstorm topics. Make a point to focus on your buyers’ needs without using your content to make a hard sell. Consider what your audience is typing into search engines and the pain points that keep them up at night. Use your blog to address these challenges in a way that your audience will find to be helpful, interesting, and entertaining.
After you’ve developed an arsenal of blog ideas, create a content calendar to map out when you’ll publish the articles on your business blog. Be realistic about the amount of content that you’re capable of creating each month. It’s better to publish one lengthy post that dives deep into the subject matter and provides value rather than four short, mediocre posts.
Maintaining an active business blog will help you to increase your online visibility, establish credibility with your audience, and drive more traffic to your website. Taking the time to follow the five steps outlined above will help you to successfully launch your business blog online.
While most business owners have the best of intentions when establishing a business blog, they don’t have the manpower to consistently publish fresh content. If you can relate, we can help.