Are you planning to take some time off over the next few days? Many SMB owners have some anxiety when it comes to taking a vacation, especially concerning social media management.
If you can relate, we have several social media management tips that will give you the peace of mind that your online presence is under control while you’re away from the office:
Scheduling social media content in advance will help to hold you accountable to your publishing schedule. Taking the time to schedule social posts for the week that you’ll be away from the office will allow you to maintain a consistent presence. Scheduling content will also allow you to publish posts during the optimal days and times.
The key to creating original and compelling content is to put your own spin on a topic. However, if your perspective is going to create controversy with your followers, most social media management tips that you’ll hear are to wait until you’re back at the office to post this type of content.
You should consider followers that don’t interact with your social media content within 30 days to be inactive. If you’re not keeping up with your follower activity, you risk jeopardizing your social media presence that you’ve worked hard to build.
Utilizing a social media marketing dashboard that allows you to view all of your follower activity from one central location makes it easy for you keep track of these critical metrics while on-the-go.
It’s healthy to be able to take some time away from the office at the end of the year. If you don’t feel comfortable with your ability to have social media management under control while you’re out of the office, you need to be honest with yourself. Partnering with a social media management agency will ensure that your business has a consistent social media presence around the clock.
Partnering with our full-service social media management agency will give you the peace of mind that your company is publishing quality content on a consistent basis to grow your business online.