The start of a new year is a time for reflection, and as a business owner, you’re not only looking towards the future but also learning from lessons of the past. Several major brands learned the hard way of what not to do on social media. Here’s a look at the biggest social media blunders of 2016 and how to avoid making these detrimental mistakes:
Vera Bradley is known for its high-quality luggage and handbag designs. The brand has made an effort to connect with women on social media to raise awareness. However, Vera Bradley’s #itsgoodtobeagirl campaign was a giant flop in 2016.
The company encouraged women to use the hashtag to share what they liked about being a girl. However, the fashion brand faced major criticism over responses such as “That moment when a gentleman offers you his seat.” This marketing campaign failed as it would be better suited for the 1950s versus the 21st century.
Coca-Cola kicked off 2016 with a tweet that included a snow-covered map of Russia. While this seems harmless enough, the map was out of date and omitted parts of the country. Needless to say, the Russians were furious and posted pictures on social media of people pouring Coca-Cola down the toilet with the hashtag #bancocacola.
While there is little resemblance between Whoopie Goldberg and Oprah, Total Beauty tweeted a photo of Whoopie at the Oscars and somehow confused her for Oprah. Let’s just say it’s hard to recover after a screw up at the Oscars.
On the anniversary of 9/11, Miracle Mattress decided to offer a “Twin Towers” sale. This is where customers could “get any mattress for a twin price.” To make matters worse, Miracle Mattress advertised the sale by creating a highly offensive Facebook video that poked fun at the deadliest attack on U.S. soil. This insensitive social media post sparked widespread outrage. It’s a wonder how this company is still in business.
We get it. Marketing is tough, and even the best of them including some of the most well-known companies can and will make mistakes. It takes hard work and time to avoid making these same mistakes.