If your business is focused on lead generation, the most crucial page to incorporate into your small business web design is an opt-in page.
An opt-in page is a dedicated landing page on your website to direct traffic to so they can take advantage of your offer, whether it be watching your latest webinar or downloading a useful how-to guide. Considering that 96 percent of your visitors won’t convert while on your website for the first time, having an opt-in page is a necessity for collecting valuable lead information to nurture the relationship.
Certainly, not all opt-in pages in small business web design are created equally. To be able to persuade your target audience to give you their contact information, you need to have an opt-in landing page that convinces and converts. The most effective opt-in pages include the following elements:
You only have a few seconds to grab your audience’s attention, so the design of your opt-in page needs to stand out. To accomplish this, choose contrasting colors for your content that won’t blend into the rest of the design. Other best practices include placing your form at the top of the sidebar to ensure maximum visibility and using directional cues to highlight the area of focus on your form.
To get the most results from your opt-in page, you need to make sure that you choose the right type of opt-in form for your audience. Examples of the different types of opt-in forms include pop-ups, floating bars, and content upgrades. If you’re committed to maximizing your lead generation efforts, it’s in your best interest to test out a few different formats to see which one produces the best results for your business.
No matter how well you design your opt-in page, you won’t earn conversions if you don’t have a compelling call-to-action. The best call-to-actions are clear and create a sense of urgency. For example, instead of saying, “Submit,” you’ll generate better results by using, “Purchase Now.”
If you’re ready to start earning more leads from your small business web design, we can help. At Danesc we offer a complete website program that ranges from website design and development to content creation and lead generation.