SEO and Website Security: Is Your Website Secure?

With cyber theft at record high levels, it’s imperative that your business makes website security a top priority.

Many SMB owners think that cyber attacks only happen to big corporations such as insurance companies and financial institutions; however, this could not further from the truth. The reality is that 43 percent of the cyber attacks that happened in 2015 were on small businesses. This is often because small businesses either don’t have the budgets for security or simply aren’t aware of the risks.

Fortunately, Secure Socket Layer (SSL) is an effective solution to help safeguard your website from cyber attacks. SSL is the security technology that is used to create an encrypted link between a web server and a browser. With this layer of encryption, the data that passes between a web server and browser remains private.

There are 3 easy ways to tell if a website is using SSL technology:

1. “https//” is at the beginning of the website address.
2. When looking at your browser bar, you see a padlock symbol, which designates the SSL certificate.
3. When right-clicking on any area of the screen and selecting “view page info,” you’ll see that the website is using SSL technology.

In addition to wanting to protect the data that passes between your web server and a browser, SEO is another important reason why you need to prioritize website security.

Google announced that it now gives preference in search rankings to SSL websites. Many of Google’s search engine algorithm updates are made with the consumer in mind, and since website security is important to consumers, it’s also important to Google.

There’s a very close relationship between the user-friendliness of a website and SEO. As technology continues to evolve, the expectation of those surfing the internet will continue to change as well. This means that certain features, such as website security, will become absolute necessities for consumers.

With attacks from malicious hackers increasing by the day, Google is even now warning people by labeling websites in search results as potentially dangerous by using the line, “This site may harm your computer.” What do you think would happen to your online traffic if your website was tagged with a malware warning? It definitely wouldn’t be good.

If you’re questioning the vulnerability of your website, we can help! Contact us to learn how our website design and SEO specialists can help you to improve your search ranking and avoid any setbacks that could occur from a cyber attack.