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SEO Checklist for the Perfect Blog Post

Your SEO Checklist for Crafting the Perfect Blog Post

The best blog posts are those that are high quality and deliver value. Most blogs are not written with the intention of meeting a certain keyword density or word count. However, to be effective, you need to have a clear plan in place for each blog post that you write.  When you sit down to write a blog post, how strategic are you about SEO? When you sit down to write a blog post, how strategic are you about SEO? Here’s a useful SEO checklist to help you craft blog posts that will produce results for your business.

1. Choose 1 to 2 longtail keywords:

You should never write a blog post with the intention of cramming as many relevant keywords in as possible. You also should never write a blog without any relevant keywords in mind.

Think of 1 or 2 longtail keyword phrases to keep you focused on the goal for your post. Keywords should flow into your content in a way that does not read unnaturally or forced, this will appeal to both search engines and your readers.

2. Optimize your title, header, body, URL, and meta description with your keywords:

Google only displays the first 65 characters of your title in search results so make sure to incorporate these keywords towards the beginning of your title. When it comes to the body of your content, don’t go overboard. Overuse of the same word or phrases will sound redundant.  Keep your URLs short and easy to read by removing extra words and including relevant keywords.

Keep your URLs short and easy to read by removing extra words and including relevant keywords. Your meta description will tell search engines what your content is all about, be sure to include your

Your meta description will tell search engines what your content is all about, be sure to include your keyword.

These five things in themselves are highly important for your SEO checklist.

3. Confirm that your blog is mobile friendly:

It is no secret that Google gives preference to mobile-friendly websites in search rankings. It’s imperative that your website is responsive and mobile-friendly.

4. Optimize your images for SEO:

For search engines to be able to determine the context of your images, you need to include alt text to tell them what the image is about. Do not have the name of your image be “IMG6789,” change the name to a relevant keyword that both describes both the image and the article content.

5. Avoid using similar topic tags:

While it’s good to use topic tags to organize your content, overuse of tags can negatively impact the ranking of your content. In fact, using too many similar tags on one blog post will cause search engines to penalize you for duplicate content.

SEO is just as important as having a website. Need help to optimize your SEO? Contact us at Danesc for more tips on how you can use your blog to professional convey your brand’s message and optimize your content for SEO.