Given the amount of business that is being conducted online ($123.7 billion in U.S. retail e-commerce sales for the first quarter of 2018), it’s no wonder that search engines like Google are using website security as criteria to rank content. In fact, Google announced in 2014 that it will give preference to HTTPS websites in search rankings. To have a credible online presence in 2018, it’s critical that you have a secure small business website.
When browsing the internet, you’ve probably noticed that the URL of a website either begins with an HTTP or an HTTPS. HTTP stands for Hyper Text Transfer Protocol, and adding an “S” to the end of this designation stands for Secure. An easy way to spot an HTTPS website is the padlock that appears to the left of the web address.
With an HTTPS website, all of the communication between the browser and website is encrypted, which gives users visiting your website the peace of mind that their interaction with your business is secure. With the increasing rate of cybercrime, today’s consumers are selective about the companies that they choose to do business with online. If you don’t already have an HTTPS website, you’re losing credibility with your audience.
In case you needed another reason to have a secure small business website, Google’s Chrome browser will begin marking non-HTTPS websites as ‘not secure’ in July of 2018. As you can imagine, this is not a designation that you want your small business website to receive.
Currently, more than 78 percent of Chrome traffic on Chrome OS and Mac is now protected. Also, 81 of the top 100 sites on the web are already using HTTPS.
If you’re unsure if your small business website is secure, we can help. Contact us at Danesc to learn how we can provide you with a secure small business website that is tailored to your needs.