Most SMB owners are focused on driving traffic to their websites. However, on average, 96 percent of first-time visitors to a website don’t convert. So, focusing on earning traffic is not enough. You need to come up with a strategy to increase conversions, and embracing remarketing in 2018 will help you to accomplish this.
Have you ever researched a product on a website and then noticed that the product you were interested in was featured in your Facebook newsfeed? This is a classic example of remarketing, and more businesses than ever will use remarketing in 2018 to increase conversions.
To use remarketing, you place a small piece of unobtrusive code on your website that is unnoticeable to your visitors and has no impact on your website’s performance. Each time you receive a new visitor on your website, the code drops an anonymous browser cookie. This cookie will allow you to serve ads to people that have visited your website, but didn’t convert.
The reason why remarketing is so effective is because it allows you to target consumers that are already familiar with your business and have expressed an interest in your products and services. Given the high ROI that this digital marketing tactic offers, we can expect more businesses to utilize remarketing in 2018.
Here are several ways that your business can benefit from remarketing in 2018:
The upfront costs to set-up a remarketing campaign are minimal.
Depending on how you create your campaign, you’ll only pay per click, impression, or acquisition. Because you’ll only be showing your ads to consumers that are in the market to purchase your product or service, you’re less likely to pay for ads that don’t need to sales or real engagement with your business.
Remarketing will keep your business top of mind as your target consumers browse other content on the internet. By consistently seeing your brand and logo, these consumers will be more likely to turn to your brand when it comes time to make the purchase.
By showing ads only to consumers that have already visited your website and expressed an interest in your products and services, you’ll be more effective with turning these leads into customers.
All in all, utilizing remarketing in 2018 will help to keep your business in front of consumers that have already expressed an interest in your products and services, which will increase your conversion rate as a result.