Millennials (born between 1980 and 2000) have officially surpassed Baby Boomers as the largest living generation. While this younger generation is notorious for being entitled and self-involved, marketers can’t ignore that Millennials will have the most buying power of any generation in 2018. Therefore, reaching Millennials through content marketing needs to be a priority for your business.
Millennials are the most tech-savvy generation and tend to have greater incredulity when it comes to facts and information. With these characteristics in mind, here are five useful tactics for reaching Millennials through content marketing:
Millennials have been bombarded with marketing messages their whole lives. As a result, 84 percent of this generation distrusts traditional advertising. Instead of creating content to push your products and services, use content marketing as a way to inform and educate your audience.
Millennials represent the largest segment on most social channels, especially on the newer networks like Instagram and Snapchat. Since Millennials prefer to interact with content on social media than any other channel, being active on the right social networks needs to be a priority for your business.
This younger generation is constantly criticized for being glued to their mobile devices. To reach this mobile-dependent audience, you need to have a mobile-friendly website, and your marketing efforts need to be targeted to mobile users.
If you want to connect with Millennials and earn their loyalty, you need to get to the point quickly in your content. Millennials are looking for fast and thorough solutions to their pressing issues, and addressing their needs promptly will win them over.
Perhaps more than any other generation, Millennials gravitate towards brands that demonstrate corporate social responsibility. If your organization is passionate about giving back to the community, showcasing this passion in your marketing will resonate with Millennials.
By embracing the five tactics outlined above, you’ll go a long way in reaching Millennials through content marketing and earning more engagement.