Video Content

Rapid Rise of Video Content

The Rapid Rise of Video Content in 2017 and How You Can Embrace It

Did you know that the average consumer has a shorter attention span than a goldfish? As a result, marketers are in a very precarious position to earn their audience’s attention. Video content, however, is very effective at commanding an audience, which is why we’ll see more of it in 2017.

Video has become a key way that consumers engage with online content. According to the latest stats, 78 percent of people watch online videos each week, and 55 percent watch at least one online video a day. If you’re not already using video content to engage your audience, you’re missing out on a huge opportunity.

Video content is not going anywhere anytime soon. In fact, we’ve only hit the tip of the iceberg for how video will transform the way consumers will engage with content in the future.

We predict that we’ll see a rapid rise in video content in 2017, and HighQ supports this prediction with the following powerful video marketing stats:

1. Video content will be the primary source of web traffic

It’s anticipated that video content will be responsible for 74 percent of all web traffic in 2017.

2. The majority of people (65%) will watch more than three-quarters of a video

While business blogging is a powerful way to build authority and credibility with your audience, few people will choose to read what you have to say in its entirety. In fact, 55 percent of people only read articles for 15 seconds or less. So, incorporating video into your content marketing strategy can hold your audience’s attention.

3. Social media is one of the most popular places that people watch videos

Videos are taking over the Facebook newsfeed, with 500 people watching Facebook videos each day. Twitter users have taken an affinity to video as 82 percent of active users watch video content on Twitter. Video dominates Snapchat as users watch 10 billion videos on this social media platform every day.

4. Video plays a powerful role on websites

More businesses will be including video in their websites in 2017 as it has proven to be an effective way to tell a brand’s story, communicate passion, and build a connection.

Understanding the tremendous benefits that video content offers, the vast majority of businesses are planning to take advantage of video marketing in 2017.

Are you currently using video to engage your audience? We can help! Contact us at Danesc to learn how we can incorporate video into your content marketing strategy to produce positive results for your business.