Thanks to the internet, consumers no longer need to have a conversation with a sales rep to make a purchase decision. Instead, they turn to online reviews for unbiased feedback from actual customers to research products and services before opening their wallets. Considering that 85 percent of consumers trust online reviews as much as recommendations from friends, positive online reviews are your single most credible and trustworthy form of advertising.
According to BrightLocal’s 2017 Local Consumer Review Survey, 97 percent of online consumers read customer reviews. Consumers that encounter a plethora of positive online reviews about a business are 73 percent more likely to trust the company and 57 percent more likely to make a purchase.
Here are several best practices to implement to make it a cinch for consumers to find raving online reviews about your business:
Savvy consumers are turning to online review sites such as Yelp, Google, and Amazon to research products and services before arriving on your website. Having a presence on as many of these platforms as possible will help your customers find your business online and bring you more website traffic.
For the best results, your business must proactively maintain its presence on online review sites to preserve your reputation and build your brand. Business owners that respond promptly to online reviews will help to encourage prospective customers to visit your website and move forward with a purchase.
In case prospective customers didn’t see the positive online reviews about your business on third-party sites, include a customer testimonial page on your website to promote them. Including a customer testimonial page will offer social proof, increase your credibility, and help your leads picture themselves as your customers.
Online reviews have become the modern day word of mouth. If your customers have a good experience with your business, encourage them to not only write a positive online review but share it with their social networks as well.
In summary, while earning online reviews is helpful, you can make the most of positive press about your business by taking the time to promote your online reviews.
Are you looking for more strategies to earn online reviews for your business? We can help.