Blog Content

Prevent Content Marketing Burnout

Experiencing Content Marketing Burnout?

According to a recent survey, 70 percent of B2B companies plan to increase content production in 2017. If you’re already experiencing content marketing burnout, will you have what it takes to kick it up a notch in the new year without compromising quality?

Burning the midnight oil to create mediocre content at best will have negative ramifications on your business. Instead of risking a burnout, outsource content to a creative agency. They need to be knowledgeable in your industry and highly skilled in creating content that produces results.

Success in outsourcing to a content marketing agency starts here.  3 tips to keep in mind:

1. Provide your content partner with the tools they need

A quality content marketing agency should be experienced in working with clients in your industry. They should know the types of content that will make your audience tick. You can ensure the quality of your content by providing your agency with tools that you already have access to.

These tools include buyer personas, your buyer’s journey, and previous successes and failures for how different types of content have performed. These resources allow your content partner to be more effective in executing your marketing strategy.

2. Provide feedback

It’s vital you provide clear feedback to your content marketing partner about the quality of work that is being produced. You want to make sure that your voice, tone, and the message is accurately reflected, and feedback is crucial to achieving this.

3. Be open to new ideas

You’re outsourcing content to an experienced agency, so why not value their creative talent? As your relationship with the agency matures, the content ideas that your writers are coming up with will continue to get better. Be open to new ideas and recommended tweaks to your marketing strategy.

By outsourcing content creation to an agency that is well versed in your industry and what you want to accomplish with your strategy, you can avoid burnout and focus on growing your business.

Want to prevent content burnout? Contact us at Danesc to discuss how we can professionally convey your brand’s voice with content that builds audiences and grows traffic for your business.