In today’s digital landscape, having a mobile website and dominating local search is non-negotiable if you want to grow your business online.
Currently, more than half of Google search queries are made using mobile devices. As a result, Google is in the process of transitioning to a mobile-first index, meaning that the content on mobile websites will be taken into consideration first in search rankings. If someone visits your website using a mobile device and has a poor user experience, he or she will be inclined to click elsewhere. Your competition is making having a mobile website a priority. If you haven’t already optimized your website for mobile users, you’re behind the curve.
And while you’re optimizing your website for mobile users, it’s in your best interest to also optimize for local search. According to the latest research, 61 percent of consumers are using their mobile devices to search for local businesses.
To ensure that your business is earning as many opportunities “at bat” as possible with your online audience, here are three best practices to optimize your mobile website for local search:
If you operate a brick-and-mortar location or are a service-oriented business that caters to a specific geographic location, you need to focus on local SEO. Today’s localization strategies have shifted from including a geographic location in a headline to claiming business listings and collecting online reviews.
To get the most from your local SEO efforts, take into consideration the on-page factors. As a best practice, create header tags and a unique URL that includes your geographic location. You should also have a page on your website that includes your full address, postal code, phone number, and store hours.
Does your website meet Google’s standards for being mobile-friendly? Take Google’s Mobile-Friendly Test to ensure that your website offers a positive user experience for mobile visitors. Having a mobile-friendly responsive website will allow you to better engage mobile visitors and give your SEO strategy a boost as well.
When promoting pages on your website, avoid always linking to the same page (for example, always linking to your homepage). Search engines can interpret this as duplicate content, which will hurt your SEO strategy. Instead, make a point to promote relevant pages on your website that have been optimized with details about your location to benefit local SEO.
All in all, applying these quick fixes to your website will give you a boost with local and mobile search.