Taking the time to optimize blog content for SEO increases the visibility of your website and helps you to attract more traffic. However, trying to get a grasp SEO is more difficult than it sounds as search engines like Google are constantly updating the way that they rank content.
To help you get results from the content that you publish, here are 4 proven tricks to optimize blog content for SEO in 2018:
Long gone are the days where you could cram as many relevant keywords into a blog post as possible to boost your search ranking. This black-hat SEO practice is known as keyword stuffing, and your search ranking will plummet if you try this.
Search engines want to provide users with the most relevant results possible, so you’re better off focusing on one or two longtail keywords in a blog post. Longtail keywords are longer, question-based keywords that users are typing into search queries. Understanding what your target audience is searching for online and creating blog posts to address these questions will help you to attract traffic that converts.
It’s official: more people are now using their mobile phones to perform searches online than desktop computers. Because of this, Google now gives preference to mobile-friendly websites in search results. If you don’t have a responsive website design, you’re missing out on the opportunity to convert this mobile traffic.
It’s not enough to optimize blog content for SEO. You need to also ensure that your meta descriptions are optimized to appeal to search engines.
A meta description is the supplemental text that appears in search results to tell users what the content entails. Meta descriptions are approximately 300 characters in length and need to be reader-friendly. Your meta description should incorporate the relevant longtail keyword that you want your content to rank for.
The advantage to using topic tags is that it helps to organize your blog content. However, if you start using topic tags that are too similar, search engines could penalize you for having duplicate content.
As a rule of thumb, come up with 15 to 25 topic tags that are relevant to your business blog, and make sure that the topics are not too similar to one another. Once you’ve done this, only tag posts that contain those keywords.
Trying to wrap your head around SEO can seem like a full-time job. If you want to get your business on page one of Google’s search results, you need an experienced digital marketing agency that specializes in SEO.