Online business listings serve as the phonebook of the 21st century. When today’s consumers want to find a local business, they simply need to whip out their smartphones and browse their favorite search engine.
Because of online business directories, it’s never been easier for consumers to find local products and services. However, from your business’s perspective, it takes some sweat equity to ensure that your business listings are appearing in search results.Your business listings need to be accurate, complete, and consistent to rank well in local search results.
NAP refers to the three most critical pieces of information in your online business listing: name, address, and phone number. You will lose credibility with your audience if any of this information is inaccurate or inconsistent across online directories. Search engines like Google rely on NAP data to retrieve geo-targeted searches. Research indicates 86 percent of local businesses have a missing or incorrect company name in online business directories.
When consumers perform a local search, they intend to make a purchase. Consumers are not going to go out of their way to find out your hours of operation if you neglect to include them in your business listing.
You need to include a link to your website in your online listings to give consumers a feel for your business and products and services. If you have a website, you can’t afford to exclude this critical piece of information from your online listings as it will build credibility for your business.
Do you accept PayPal, Apple Pay, Android Pay or other alternative forms of payment? Sharing this information in your online listings will differentiate your business from the competition.
Photos resonate with your audience and will make your listing stand out. Including visual content will provide validation that your business is credible and worth visiting.
Our Listing Builder tool makes it easy for your business to build a stronger online presence by offering the ability to manage your online appearance from one central location. We help you to maintain one set of accurate data across more than 300 websites.