Despite all of the buzz about social media and paid advertising, email marketing is still a powerful way to reach your audience. According to Pew Research, approximately 9 out of 10 American adults use the internet. While some demographics are slower to adopt social media, the vast majority of internet users have an email account.
As a marketer, being able to send relevant and insightful content to your email subscribers will help to position your business as an authority and move leads through your sales funnel. When you request that subscribers opt-in to receive your emails, you’ll build a clean contact list that delivers results. And don’t be concerned that no one will want to opt-in to receive your emails. Research shows that 91 percent of American adults like to receive promotional emails from their favorite brands.
To implement your email marketing strategy in a way that will deliver results, you need the right partner to help you produce attractive emails and track engagement. Our team at Danesc is a proud partner of Constant Contact, but also uses email marketing tools such as MailChimp and Infusionsoft. Our email marketing tools ensure that you get all of the features to create and manage campaigns that deliver results.
Regardless of which email marketing tool you choose, you want to make sure that your emails align with your branding strategy. Our professional team of email marketers will customize your emails to be representative of your brand and use a consistent voice to communicate your message. Considering that the majority of emails are now opened and read on a mobile device, we offer a mobile-friendly email template with custom branding.
We understand that most business owners don’t have the extra time to craft compelling email marketing campaigns. We can take this responsibility off of your plate and help your business with content strategy and creation. Let us partner with you to create custom campaigns to meet your goals and drive your contacts to take action.
If you’re not currently using email marketing to earn new business, you’re losing opportunities. Allow our team to help you create and send great-looking emails, run events, conduct surveys, offer coupons and more.