With 81 percent of consumers researching products and services online before making a purchase decision, it’s no wonder that your business wants to strengthen its online presence. Having a website and an active social media presence is just one part of the equation. Including your business in as many online directories as possible needs to also be a priority.
A business listing service will eliminate the hassle of individually submitting your business to every major online business directory. Instead, a listing distribution service will allow you to maximize your online presence by including your business listing in more than 300 online directories. The best part is that you only need to submit your business information once to appear in hundreds of online directories.
While Google, Yahoo, and Bing are some of the most popular online directories, you’ll also want to include your business in relevant, niche online directories.
By including your company in niche online directories that are pertinent to your business and industry, you’ll improve your visibility and boost SEO. Having a presence in a niche directory will also help to position yourself as an authority in your industry.
Choosing the best niche directory for your business depends on your industry, your customers, and the type of work that you do. Here is an overview of a few niche directories that are gaining traction, and you may determine that your business is a good fit for some of these online directories:
Houzz is an online directory and social media platform that connects homeowners with architects, builders, remodelers, interior designers, and landscape architects. All home professionals would benefit from having a presence in this niche directory.
If you rent residential property, whether it’s an apartment, home, or condo you can’t afford not to have a presence on Apartments.com.
Healthgrades provides consumers with useful information about physicians, hospitals, and healthcare providers. If you’re a medical professional, you’ll benefit by including your listing in this online directory.
Thumbtack connects service professionals from just about every industry to consumers. The website is user-friendly and provides free quotes from local service professionals to help consumers narrow down their selection.
If you’re considering using a listing distribution service to expand your presence online, be sure to ask about which online directories are included. We recommend that you also include your business in niche directories that are relevant to your industry.