new year's resolutions

New Year’s Resolutions for Your Small Business

When thinking of new year’s resolutions, personal goals typically come to mind, such as losing weight or saving money. While it’s smart to set personal resolutions, it’s also important to consider what you want your business to accomplish in the new year.

If you’re looking for some inspiration, here are several impactful new year’s resolutions for your small business:

1. Get a mobile-friendly website.

If your website is not already mobile-friendly, you’re behind the curve and are likely being penalized by Google in search rankings.

More than half of today’s consumers are browsing the internet using mobile devices. If your website does not offer a mobile-friendly user experience, your audience isn’t going to stick around.

2. Maintain a consistent publishing schedule for your business blog.

Having a business blog will help you attract traffic to your website and provide value to your audience. While most SMB owners agree that a blog is a critical part of their online marketing strategy, few of them are able to maintain a consistent publishing schedule.

While there is no magic number for how many blog posts you should publish each week, you’ll want to achieve a consistent schedule that your audience can count on.

3. Have an active social media presence.

There is a difference between creating a social media profile and having an active social media presence. Determine how many social media platforms that your business can realistically manage and plan an editorial calendar full of engaging and value-added content. To hold you accountable to your posting schedule, come up with your social media content a month in advance.

4. Get personal with email marketing.

You no longer can succeed with email marketing without getting personal. Segment your email contacts by the stage in your buyer’s journey, user behavior, and previous purchases. Segmenting your email contacts will allow you to get the right content in front of the right audience, which will help to increase conversions.

As you can see, many of these new year’s resolutions revolve around digital marketing. Danesc is a full-service digital marketing firm that can help your business with all of your website and online marketing needs.

Contact us at Danesc and learn how we can help you to follow-through with your online marketing new year’s resolutions for 2018!