The number of social media followers your business has gives your brand validity. However, we can’t stress enough the importance of follower quality over follower quantity. The number of followers your business has is a vanity metric, and your social media strategy will benefit more from focusing on engagement metrics such as the number of comments, likes, and shares.
If you feel that your social media strategy is stagnating, you have two choices. You can either share compelling content on social media to earn followers organically or buy followers. Here are five convincing reasons why you should never buy social media followers:
You have worked hard to earn your existing social media followers the organic way, and these people are following your social media pages for a reason. When fans choose to follow you on social media, they will engage with your content. On the other hand, when you buy social media followers, they have no connection to your brand. These followers are just a number and will not engage with your content.
The Facebook algorithm uses engagement as a key factor to rank content in fans’ newsfeeds. Buying social media followers will cause your Facebook engagement rate to decline and make your content less visible in your fans’ newsfeeds.
Once you bring purchased social media followers into your online community, you risk becoming a platform for spam. One of the fastest ways to lose credibility with your customers is to have them associate you with spam.
What would happen to your brand’s reputation if people found out that you’re purchasing social media followers? By needing to buy social media followers, the message you send is that there is something wrong with your business that you’re unable to correct using conventional means. Don’t think you can pull the wool over today’s consumers’ heads when you buy followers. The secret always comes out, and it will damage your brand’s reputation.
Every social media network prohibits users from purchasing followers. If you’re buying fake followers, be prepared to be penalized.
In summary, when you choose to buy social media followers, you risk damaging your brand’s hard-earned reputation.