As an SMB owner in today’s day and age, you understand that a business blog is one of your most powerful resources to create brand awareness, drive traffic to your website, and position yourself as an authority in your industry. However, a significant challenge with maintaining a business blog is creating high-quality, relevant content on a consistent basis; this is where evergreen content can become your best friend.
While the name can be misleading, evergreen content has nothing to do with fir trees or the color of the text. Instead, it’s content that will always be relevant to your audience, regardless of the changing times.
To give you an example of what evergreen content could look like, let’s suppose you have a custom home building blog. Evergreen content topics could include “How to Select the Right Building Contractor for Your Project” and “5 Important Factors to Consider When Selecting a Lot.” Both of these topics address fundamental questions that the audience has and will continue to provide value over time.
Examples of blog topics that would not fall into the evergreen content category include “5 Kitchen Design Trends to Expect in 2016” and “September Events Happening Near Your New Custom Home.” Both of these topics have an expiration date and would not add value after that time.
Now that you have a better understanding of what evergreen content is, why do you need it?
First of all, evergreen content typically addresses important questions that your audience has relevant to your industry. If readers are new to your blog, evergreen content topics can provide them with essential information that will prove crucial in helping them to understand other articles on your blog.
Since evergreen content typically addresses the questions that your audience is typing into search queries, including this kind of content on your business blog can strengthen your search strategy. Assuming that you regularly review your blog’s analytics, you’ll likely see that your evergreen content earns the most page views.
A third key reason why evergreen content should matter to you is that it simply makes it easier to maintain your business blog with quality content. These topics can be repurposed time and time again, producing positive long term results for your business.