Facebook is by far the most popular social media platform with 2.2 billion monthly active users around the globe. To put this percentage into better perspective, 68 percent of American consumers use Facebook as of 2018. Given these statistics, using Facebook to promote your business is a no-brainer. However, is it really necessary to create a separate business Facebook page to reach your audience?
Facebook has been around for more than a decade. I’ve you’ve taken the time to build a robust personal Facebook profile, you may feel reluctant to establish a separate business Facebook page. Although it will require some extra work on your end, creating a separate Facebook page for your business will provide you with the following benefits:
If you’re using your personal Facebook profile to promote your business, it may not always be clear as to what your business does. By creating a separate business Facebook page, you can provide your followers with detailed information about your business. The “About” tab on your company’s Facebook page will give you space to share what your business does, the products and services that you have to offer, contact information, a map of your location, and much more. Facebook is one of the most widely used online directories on the internet, and your business needs to be included in it to increase brand awareness.
Not having a Facebook page for your business is similar to not having a website for your company. When consumers can’t find your business on Facebook, you’ll lose credibility with your audience.
Business Facebook pages have access to Facebook Insights, which provides a wealth of information as to how your page is performing. You can use Facebook Insights to find out about the reach of your Facebook posts and the amount of engagement that they’re generating. Having access to this powerful data will allow you to enhance your Facebook marketing strategy and maximize results.
The majority of Facebook users are accessing the social media platform using a mobile device. When people view your business Facebook page from a mobile device, they will be provided with your contact information, hours of operation, and reviews. They will even be given the option to call your business directly from the Facebook mobile app, making it easier than ever for consumers to get in touch with your business.
If you’re like most business owners, you’re looking for ways to increase website traffic. Use link posts to generate more website traffic. A Facebook link post looks like a photo post; however, when users click on the photo, they’ll be directed to a relevant landing page on your website.
All in all, you can’t afford to not have a separate Facebook page for your business. If the idea of keeping up with your personal and business Facebook pages is overwhelming, we can help.