So what advancements will the future hold for us in 2017? Here are 5 online marketing predictions for the upcoming year.
We recently talked about the phenomenon of Pokémon Go and how you can use it to generate more business. The successful introduction of this augmented reality game shows that consumers are ready for more of it. We can expect to see more augmented reality (AR) experiences in 2017, but also more brands taking advantage of AR paid advertising to engage their audiences.
The combination of faster internet speeds and the influx of mobile devices have paved the way for live video streaming to play a significant role in online marketing. We started to see live video streaming take off towards the end of 2016. The first presidential debate even got in on the action and was streamed live; this drew an audience in the millions. As we ring in the new year, we can expect 2017 will be the year of live streaming.
There’s nothing new about native advertising, which is disguised as online advertising that conforms to the platform upon which it appears. Today’s consumers are getting fed up with the number of advertisements that are filling up their social media newsfeeds. This is a subtle online marketing tactic that has an effective way of getting your audience’s attention without making them feel like they are looking at an advertisement. We’ll see more brands embracing native advertising in the future.
While the number of consumers has remained relatively constant, the number of marketers flooding the marketing space has increased drastically. To stand apart from the clutter, we can expect to see marketers being more specific with their audiences. This leads to personalized targeting.
Consumers have extremely short attention spans, which means they don’t have time to sift through a lengthy article. The most successful online marketers in 2017 will produce dense content where every line and word counts.
Being successful with online marketing requires you to anticipate the changes that are coming down the pipe and jump on trends before your competitors do.