Marketer Spotlight: Alex Blumberg

Marketer Spotlight: Alex Blumberg

Marketer Spotlight

We’ve talked about podcasts and why they’re such a fast-growing medium. Different than other forms of content, podcasts easily accommodate the busy entrepreneur’s on-the-go lifestyle. Whether you’re commuting to the office or have a few minutes to kill before a meeting, you can always fit in one.

Gimlet Media

Marketer Spotlight: Alex BlumbergWe can’t talk about podcasts, though, without mentioning Alex Blumberg. This successful entrepreneur, radio journalist, public radio, and TV producer is a leader in the podcast space. Blumberg is co-founder and CEO of Gimlet Media. Gimlet Media is an award-winning narrative podcasting company. They are responsible for producing some of the most downloaded podcasts on the internet. If you’re familiar with popular podcasts such as Crimetown, Every Little Thing, and Homecoming, you’ll know that Gimlet Media knows how to tell a compelling story.

This American Life

Blumberg is best known for his work as producer of the public radio show This American Life. The goal of this journalistic non-fiction program is to touch on a wide variety of issues that impact Americans.  While Blumberg has since moved on to run Gimlet Media, This American Life still continues to be one of the most popular podcasts in the country.

StartUp

Another contribution Blumberg has made is co-founding Planet Money This is an American podcast that discusses the economy in a fun and intriguing way. Planet Money produces two new podcasts each week, and it’s one of the most downloaded podcasts on the internet.

Something that makes Blumberg a bit of a legend in the podcast world is that he documented the startup of Gimlet Media. He did a podcast appropriately named StartUp. This successful podcast has since followed several other businesses in their startup phase, and you can now tune into the start of season five.

Over the years, we’ve seen an astounding growth in podcasting. Blumberg has caught this wave and is delivering engaging and relatable podcasts that people can’t help but follow. If you’re an entrepreneur that has thought about using podcasting as a way to promote your business, you need to look to Blumberg for inspiration. He has won every major award in broadcast journalism and knew how to create content that will captivate an audience.

If we have you curious about the podcast world, be sure to check out our recommendations for the best small business podcasts to jump start your year.

Are you looking for ways to increase awareness of your business online? We can help!

Contact us at Danesc to learn more about how we can handle all of your business’s digital marketing needs under one roof.