Instagram is one of the fastest growing social media platforms to use to promote your business. According to a recent Social Media Examiner survey, 71 percent of marketers said they want to learn more about Instagram marketing. To be able to maximize your ROI with using this social media platform, it’s imperative that your business takes advantage of the Instagram Stories feature.
Instagram Stories are similar to those that you can find on Snapchat as they’re photos and videos that only last for 24 hours before disappearing. And, just like Snapchat, your business can enhance Instagram Stories with drawings and special filters to communicate your message.
You won’t find Instagram Stories in the traditional Instagram newsfeed. Instead, these stories are published separately in the tiled gallery at the top of a user’s Instagram profile.
Thanks to the introduction of the Stories feature in 2016, Instagram has experienced a significant jump in the amount of time that users are spending on the mobile app, from 24 minutes to 32.
If you’re ready to harness the power of Instagram Stories, here are three ways to leverage this social feature for your business:
Because Instagram Stories vanish after 24 hours, you can use this short timeframe to your advantage to deliver a sense of urgency with your message. Use a Story to post a coupon that your followers must claim within the 24-hour period. Your coupon should direct followers to a link in your Instagram bio, which will then take them to a landing page on your website to redeem the offer.
Instagram is a great outlet for giving your audience a behind-the-scenes glimpse of your brand, and Instagram Stories allows you to elevate the way that you tell your brand’s story. Using Instagram Stories to show off your creative processes can help you to build a more intimate level of trust with your audience.
Allowing an industry influencer or brand advocate to take over your Instagram account for a day and share Instagram Stories is a quick way to grow your follower base on the social platform and increase brand awareness.
While Instagram has more than 500 million active monthly users, only 36 percent of marketers are currently using the social media platform to engage their audience. The Stories feature presents your business with a unique way to captivate your audience and help you to stand apart from the competition. Using the three Instagram marketing tactics outlined in this article will allow you to maximize your ROI on this fast-growing social media platform.