No matter how well you run your business, receiving a negative online review is bound to happen. The way that you respond to negative feedback, however, will make or break your brand’s reputation. Considering that 93 percent of consumers are influenced by online reviews, what’s being said about your business online directly affects your bottom line. Therefore, implementing a strategy to proactively monitor and improve your online reputation needs to be a priority for your business.
As a business owner that wants to benefit from your online marketing efforts, you agree that you need to have a plan in place to consistently improve your online reputation. However, it’s not always easy to know the best way to approach online reputation management.
Here are three proven tactics to help you to improve your online reputation:
Many business owners don’t realize the number of free online reputation management tools that are available to them. One of our favorite free tools is Google Alerts, which will notify you via email of any online mentions of your brand or any relevant keyword that you’ve set up an alert for. Another useful resource is Free Review Monitoring, which will notify you every time a customer submits an online review to any of the major review sites.
It’s not ideal to receive a negative online review. However, by promptly and professionally addressing the negative review and resolving the issue publicly, you can build respect for your business and improve your online reputation. Taking this transparent approach will show your customers that you have nothing to hide.
The vast majority of today’s consumers are turning to the internet to research products and services before making a purchase decision. While online reviews (both positive and negative) help to sway their decision, quality content that provides value makes an impact as well. Publishing blog posts and whitepapers that demonstrate your expertise and address relevant questions that your audience has helps to build trust. It’s also important to ensure that your content has been optimized for search so that it will appear in search results along with online reviews.
All in all, if your business’s online reputation is not intact, your bottom line will suffer. In addition to embracing the three tactics outlined above to improve your online reputation, it’s to your advantage to have the right digital marketing partner on your side. That’s where we come in.