Looking for a way to diversify your content marketing strategy and earn more engagement? Give video content a try.
Video gives your business a powerful way to grab your audience’s attention and establish a connection. In fact, including video content on your landing pages can increase your conversion rate by as much as 80 percent.
Social media is another outlet that you need to be using video to tell your brand’s story. Sharing video content on social media allows your business to engulf your audience in the experience and make them feel that they are a part of something bigger.
When creating video content, you need to pay close attention to the length of the videos that you share. More than half of the videos shared on social media last year were less than two minutes in length. While today’s consumers have short attention spans, their tolerance for video length varies based on the social media platform used.
To earn more engagement with the videos that you share on social media, you need to be aware of the optimal video lengths on each social network. According to research, here are the ideal lengths for video content on the four native video platforms:
The human brain processes visual content 60,000 times faster than text. With the Instagram layout, users are accustomed to scrolling through the newsfeed faster than other social media apps. Therefore, limiting your Instagram video to 30 seconds will fit within user expectations.
Research shows that the average length of the Twitter #VideoOfTheDay was 43 seconds. Twitter users value the brevity that the social media platform offers, and their appreciation for short bursts of communication applies to video as well.
The ideal length of a video shared on Facebook is one minute. Facebook users enjoy watching snappy videos before moving down to the next piece of content in their newsfeeds.
If you have longer video content to share, YouTube is the social media channel to use as users are looking for longer, more in-depth content on this platform.
In summary, creating video content that includes dynamic graphics allows your business to leverage visual storytelling and helps your audience to grasp your message faster. Being aware of the optimal lengths for your videos based on the social media channel used will help your business to maximize engagement and earn more conversions.
Contact us at Danesc to learn how we can help you diversify your content marketing strategy with the addition of compelling videos.